Little Caesars Pizza
4520 Southwest Pkwy, Wichita Falls, TX 76308
Little Caesar Enterprises Inc. (doing business as Little Caesars) is an American multi-national pizza chain. Based on 2020 statistics, Little Caesars is the third-largest pizza chain by total sales in the United States, behind Pizza Hut and Domino’s Pizza. It operates and franchises pizza restaurants in the United States and internationally in Asia, the Middle East, Canada, Latin America and the Caribbean. The company was founded in 1959 and is based in Detroit, Michigan, headquartered in the Fox Theatre building in Downtown Detroit. Little Caesar Enterprises, Inc. is owned by Ilitch Holdings.
Little Caesars Pizza was founded on May 8, 1959, by Mike Ilitch and his wife Marian Ilitch. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit, and named “Little Caesar’s Pizza Treat”. The original store closed in October 2018.
The first Little Caesar’s franchise location opened in 1962 in Warren, Michigan, and at the time was still called Little Caesar’s Pizza Treat. The same year the Little Caesar’s logo became a 3D figure and was used in outdoor signage.
The company is famous for its advertising catchphrase “Pizza! Pizza!”, which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two square pizzas, placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes. In addition to pizza with “exotic” toppings, they served hot dogs, chicken, shrimp, and fish.
Starting in 1997, the chain introduced shaker boards to advertise their “Hot-N-Ready Pizza”, a large pepperoni pizza sold for $5. The concept was successful enough to become a permanent fixture of the chain, and Little Caesars’ business model has shifted to focus more on carryout.
In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina.
Little Caesars was among the first to use a new kind of speed-cooking conveyor oven, the “Rotary Air Impingement Oven”.
On December 10, 2014, Little Caesars announced plans for a new eight-story, 205,000-square-foot Global Resource Center to be built at Woodward Avenue and Columbia Street in downtown Detroit. Intended to double the size of Little Caesars World Headquarters Campus, the new building’s location was chosen near the Fox Office Center building, which houses both the Fox Theatre, and 186,000 square feet of office space for Little Caesars, and other Ilitch-affiliated ventures. An overhead pedestrian bridge over Columbia Street was planned to connect the Fox with the new Little Caesars Global Resource Center, and workspace for an additional 600 jobs to be brought to Detroit over time. On January 31, 2016, it was announced that the proposed new Little Caesars Pizza Global Resource Center had grown by one floor to be a nine-story building at Woodward and Columbia Street. The building was scheduled to be completed in 2018, but in October of that year, was pushed back due to construction delays.
In 2017, to coincide with the opening of Little Caesars Arena, the company launched a slightly updated logo, which removed Caesar’s chest hair, updated the wreath, and updated the toga to have hidden letters spelling “LC” for “Little Caesars”. The company also started using the updated Caesar in its advertising, replacing the more cartoonish Caesar that had been used in ads since the 1980s.